It’s not just wishful thinking. Several current initiatives are bringing these two towns closer, both physically and economically. A huge part of that centers around the A96 corridor, which links Inverness, Elgin, and further on. Moray Council has recently doubled down on its push to fully dual (i.e. expand) the A96.
This infrastructure boost isn’t just for transport — it’s expected to catalyze broader economic growth, reduce travel times, and improve safety for drivers and communities along that route.
Real Projects Underway
1. Electric Bus Link Between Inverness and Elgin
One of the most concrete signs of cooperation is the new Ember electric bus service. This route connects Inverness and Elgin with cheaper, greener transport options for daily commuters and travelers alike.
The fare from Inverness to Elgin is just £5.90, which makes it really accessible.
The service helps reduce emissions and promotes sustainable travel in the region.
That’s not just a convenience — it’s a signal that both towns are serious about environmentally friendly connectivity.
2. Levelling-Up Investment in Elgin
In Elgin, Pat Munro Construction was recently appointed to lead a major regeneration project funded by the UK Government’s Levelling Up Fund.
Key parts of the plan include:
Restoring Cooper Park, its pond, and its walkways.
Building a café integrated with modern public toilets (including a Changing Places facility).
Improving active travel routes (paths for walking/cycling) and making the town center more accessible.
These investments aren’t just about beautification — they’re about building a more vibrant, inclusive community.
3. Youth Engagement Comes Alive in Elgin
A striking new initiative: the launch of the AYE Bus (Active Youth Engagement Bus) in Elgin.
It’s a double-decker bus, creatively repurposed with DJ decks, games consoles, and arts spaces.
Youth workers from Action for Children will staff the bus to offer advice, support, and early-intervention services.
This is part of Elgin’s broader regeneration plan; it’s not a one-off.
This tells you something important: local leaders are taking the long-term well-being of young people seriously.
4. Historic and Cultural Investment in Inverness
In Inverness, the Inverness Castle Experience is getting another boost — Highlands and Islands Enterprise (HIE) recently approved a further £863,000 in funding.
The project is meant to transform the castle into a top-tier visitor attraction.
It’s expected to support dozens of direct jobs (82) and hundreds more indirectly (480), stimulating the local economy.
Beyond tourism, it’s also a symbol: investing in heritage, but also building for the future.
5.Support for Local Business in Elgin
Elgin is also benefiting from a £17,500 extension in funding for “The Link”, a community hub on Southfield Drive.
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